Nicki Minaj became the first female to grace FORBES’ Hip-Hop Cash Kings last year, pulling in $6.5 million, enough to land the No. 15 spot on the annual accounting of rap’s top earners. Expect her bulging bank account to grow even more in 2012 following a massive deal she recently signed with Pepsi.
According to Derek Jackson, the Glu agency chief who brokered the agreement, Minaj will become the face of a new Pepsi beverage nearing its debut. He said the pact, which includes a commercial filmed in South America last month (pixely footage has already leaked on YouTube), is a multimillion-dollar deal.
Minaj, 29, has already achieved the kind of career milestones that artists twice her age would hope to reach, but the "Superbass" singer isn't content to slow down or settle anytime soon.
Nicki Minaj admits that her biggest goal has always been to stand alone independent of other artists.(Christian Anwander/Complex)
"I happen to be a pessimist, and maybe that's a good thing because I don't stop to smell the roses - which is not a good personal thing," she said. "I don't stop and enjoy those moments. ... Always on to the next and never in the moment."
The rap diva performed with music legend Madonna and fellow female bad-ass M.I.A at the Super Bowl this past February, and has deals with both M.A.C. Cosmetics and OPI nail polish.
And at present, her album "Pink Friday" has gone double-platinum.
But fame and success has come at a price for the self-professed "homebody."
Her very public feud with fellow rapper Lil Kim continues to be tabloid fodder and her bizarre antics and outfits are criticized as much as they're lauded.
According to Derek Jackson, the Glu agency chief who brokered the agreement, Minaj will become the face of a new Pepsi beverage nearing its debut. He said the pact, which includes a commercial filmed in South America last month (pixely footage has already leaked on YouTube), is a multimillion-dollar deal.
Minaj, 29, has already achieved the kind of career milestones that artists twice her age would hope to reach, but the "Superbass" singer isn't content to slow down or settle anytime soon.
Nicki Minaj admits that her biggest goal has always been to stand alone independent of other artists.(Christian Anwander/Complex)
"I happen to be a pessimist, and maybe that's a good thing because I don't stop to smell the roses - which is not a good personal thing," she said. "I don't stop and enjoy those moments. ... Always on to the next and never in the moment."
The rap diva performed with music legend Madonna and fellow female bad-ass M.I.A at the Super Bowl this past February, and has deals with both M.A.C. Cosmetics and OPI nail polish.
And at present, her album "Pink Friday" has gone double-platinum.
But fame and success has come at a price for the self-professed "homebody."
Her very public feud with fellow rapper Lil Kim continues to be tabloid fodder and her bizarre antics and outfits are criticized as much as they're lauded.
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