Netflix Inc. (NFLX) plans to stream a new, original series, “Hemlock Grove,” with 13 episodes beginning in 2013.
The Los Gatos, California-based online film and TV service has exclusive rights to the program, a monster murder-mystery based on a Brian McGreevy novel and starring Famke Janssen and Bill Skarsgard, the company said today in a statement. Gaumont International Television is producing the series.
Netflix is branching out from library content to offer new, original programming to compete for subscription revenue with Time Warner Inc.’s HBO. Netflix is considering partnerships with cable operators to expand the reach of the online service, which has more than 23 million streaming customers, Chief Executive Officer Reed Hastings said this month.
“Hemlock Grove” starts with the body of a young girl, mangled and murdered in the shadow of the former Godfrey steel mill. Some suspect an escapee from the White Tower, a biotech facility owned by the former steel magnates. Others believe the killer could be Peter, a 17-year-old Gypsy kid from the wrong side of the tracks, who tells his classmates he’s a werewolf. Or it could be Roman (Skarsgard), the arrogant Godfrey scion, whose sister Shelley is disturbingly deformed and whose mother, Olivia (Janssen), the otherworldly beautiful and controlling grand dame of Hemlock Grove.
As the crime goes unsolved and outlandish rumors mount, Peter and Roman decide to find the killer themselves, confronting unspeakable truths about themselves and Hemlock Grove as the mystery unfolds.
“Eli Roth is a master of this genre and Brian McGreevy’s brilliant novel gives Roth a world where he can create his magic,” said Ted Sarandos, Netflix Chief Content Officer. “‘Hemlock Grove’ is a sly blend of J.D. Salinger and Mary Shelley and will appeal to a broad base of fans captivated by these rich characters and stunning visuals.”
“I've been waiting for years to dive into television, and Eric Newman and I founded Arcade to do elevated genre projects exactly like ‘Hemlock Grove’. Brian McGreevy's novel blew me away, and the material lends itself perfectly to long format storytelling. ‘Hemlock Grove’ is smart, dark, complex, and at times terrifying,” said Eli Roth.
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