The world is all eyes on Brunei and Asean as over 370 buyers from 52 countries enjoy a field day at the six-day Asean Travel Exchange (TRAVEX), the market component of the Asean Tourism Forum 2010 hosted by Brunei.
The 5,000-square-metre exhibition area at the Brunei International Defence Exhibition (BRIDEX) Centre in Jerudong - a few kilometres from the main ATF 2010 event at The Empire Hotel & Country Club - is being filled up by some 315 participating companies and 383 exhibiting booths representing 10 countries.
To get an overview of the event that opens today and runs till January 28, the Bulletin spoke to Ms Hanli Tan, Assistant Marcoms Manager of TTGAsia Media Pte Ltd, a leading organiser and event manager of travel tradeshows in Asia. Brunei has delegated TTGAsia as the event organiser for ATF 2010.
TRAVEX is a platform for the selling and buying of regional and individual tourism products from Asean member countries: Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myammar, the Philippines, Singapore, Thailand and Vietnam.
Thailand occupies the biggest exhibition area with 108 booths, followed by Malaysia with 63 booths, Indonesia with 52 booths, Singapore with 23 booths and the Philippines with 20 booths.
The event enables exhibitors of all types to sell their travel or tourism products. Among the areas of focus are adventure/incentive travel supplies, airlines/airports, convention/meetings, cruise lines/ferry services, dive operators, golf courses, hotels and resorts, national/ state tourism organisations, special interest operators, sightseeing/guide services, spas/health tourism businesses, theme parks/tourist attractions, tour operators as well as destination management companies.
The six-day event is expected to attract buyers from all over the world including Australia, Bangladesh, Belgium, Brazil, Brunei, Cambodia, Canada, Czech Republic, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Jordan, Kuwait, Laos, Lebanon, Macedonia, Malaysia, Malta, Mexico, Myanmar, Nepal, the Netherlands, Norway, Pakistan, the Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Syria, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, USA and Vietnam.
Europe makes up the largest delegation of buyers outside the Asia-Pacific Region, followed by Americas and the Middle East. Buyers include airlines, convention/exhibition organisers, auto rental/coach operators, hotels and resorts, incentive organisers, meeting/conference planners, retail operators, travel agents and wholesalers.
The centrally located and well-equipped exhibition venue is well poised to impress both exhibitors and delegates at ATF 2010, as much as Brunei will charm with its pristine rainforests, majestic landmarks and warm culture.
The Lao National Tourism Administration is one of the exhibitors taking part in the event. In an interview with the Bulletin yesterday, Mr Saly Phimphinnith, the Lao Director-General of Tourism and Promotion praised the exhibition area and venue, and said he was amazed with the beauty and tranquility of Brunei Darussalam.
He believed that Brunei can promote itself to be one of the best tourism destinations in Southeast Asia. He said that throughout the exhibition, Laos will be highlighting some of its best sites, such as the Luang Prabang and Wat Phou, a ruined Khmer temple complex in southern Laos.
Exhibition contractors were yesterday seen busy putting up the booths and making sure everything was in order, including the audio-visual complex of exhibition booths. -- Courtesy of Borneo Bulletin
Source:brudirect.com/
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