Commercialization of Mother's Day

After nine years after the first official Mother's Day, commercialization of the U.S. holiday became so rampant that Anna Jarvis herself became a major opponent of what the holiday had become and spent all her inheritance and the rest of her life fighting what she saw as an abuse of the celebration.

Later commercial and other exploitations of the use of Mother's Day infuriated Anna and she made her criticisms explicitly known throughout her time. She criticized the practice of purchasing greeting cards, which she saw as a sign of being too lazy to write a personal letter. She was arrested in 1948 for disturbing the peace while protesting against the commercialization of Mother's Day, and she finally said that she "wished she would have never started the day because it became so out of control .

Mother's Day continues to be one of the most commercially successful U.S. occasions. According to the National Restaurant Association, Mother's Day is now the most popular day of the year to dine out at a restaurant in the United States.

For example, according to IBISWorld, a publisher of business research, Americans will spend approximately $2.6 billion on flowers, $1.53 billion on pampering gifts—like spa treatments—and another $68 million on greeting cards.

Mother's Day will generate about 7.8% of the U.S. jewelry industry's annual revenue in 2008, with custom gifts like mother's rings.

It's possible that the holiday would have withered over time without the support and continuous promotion of the florist industries and other commercial industries. Other Protestant holidays from the same time, like Children's Day and Temperance Sunday, do not have the same level of popularity. Mother's Day is also prominent in the Sunday Funnies of United States newspapers, being a rich source of humor concerning mothers, children and husbands ranging from sentimental to wry to caustic.