Setting the Finnish market as the cornerstone of a new online scratch card brand, NeoGames has announced a fully managed white-label deal with LMA Gaming Ltd to launch NettiArpa.com, a localised online scratch card offering for Finland.
Under the partnership with LMA Gaming, NeoGames has developed a custom-made scratch card brand which will include over fifty scratch games, localised to meet the demands of its target market.
"We are proud and excited of our new partnership with LMA Gaming Ltd and consider the new venture a significant milestone for the Finnish market," said Michael Labrecque, Chief Financial Officer at NeoGames.
"Together with LMA Gaming Ltd we’re launching the first ever Finnish scratch card brand, and are convinced that together we will manage a successful and profitable brand."
Anthea Michael, Co-Director at LMA Gaming Ltd, said that by partnering with NeoGames, the company has been able to develop a dedicated scratch card product for Finnish players who have had a very limited choice of where to play until now.
"We are drawing on extensive years of industry experience and local knowledge of the Finnish gaming market to make Nettiarpa.com the next household brand," said Michael.
NettiArpa.com is operated by Malta-based NG International Ltd.
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