Anthropologists believe that animal skins and vegetation were adapted into coverings as protection from cold, heat and rain, especially as humans migrated to new climates; alternatively, covering may have been invented first for other purposes, such as magic, decoration, cult, or prestige, and later found to be practical as well.
During the Victorian era, public nakedness was considered obscene. In addition to beaches being segregated by gender, bathing machines were also used to conceal the naked body. In the early 20th century, exposure of male nipples was considered indecent at some beaches. This is in contrast to in the Middle Ages, when the bathing suits worn by men, while covering the genitals, often nonetheless made them quite obvious.
Sport in the modern sense of the word became popular only in the 19th century. Nudity in this context was most common in Germany and the Nordic countries, where Body culture was very much revered (and some say, copied) by Nazi ideologues.
In the Nordic countries, with their sauna culture, nude swimming in rivers or lakes was a very popular tradition. In the summer, there would be wooden bathhouses, often of considerable size accommodating numerous swimmers, built partly over the water; hoardings prevented the bathers from being seen from outside. Originally the bathhouses were for men only; today there are usually separate sections for men and women. For the Olympic Games in Stockholm in 1912, the official poster was created by a distinguished artist. It depicted several naked male athletes (their genitals obscured) and was for that reason considered too daring for distribution in certain countries. Posters for the 1920 Olympics in Antwerp, the 1924 Olympics in Paris, and the 1952 Olympics in Helsinki also featured nude male figures, evoking the classical origins of the games. The poster for the 1948 London Olympics featured a classical nude sculpture of a discus thrower.
An occasional—often illegal—naked sideshow is when a member of the public uses a sports venue to perform as a streaker. Streaking became more popular in the 1970s. It wasn't until the 1990s (and after) that nudity became expected at major public events, such as Bay to Breakers and World Naked Bike Ride.
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