History of Cloud computing

"Cloud" is used as a metaphor for the Internet, based on the cloud drawing used in the past to represent the telephone network, and later to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.

Cloud computing is a natural evolution of the widespread adoption of virtualization, service-oriented architecture, autonomic and utility computing. Details are abstracted from end-users, who no longer have need for expertise in, or control over, the technology infrastructure "in the cloud" that supports them.

The underlying concept of cloud computing dates back to the 1960s, when John McCarthy opined that "computation may someday be organized as a public utility." Almost all the modern-day characteristics of cloud computing (elastic provision, provided as a utility, online, illusion of infinite supply), the comparison to the electricity industry and the use of public, private, government and community forms, were thoroughly explored in Douglas Parkhill's 1966 book, The Challenge of the Computer Utility.

The actual term "cloud" borrows from telephony in that telecommunications companies, who until the 1990s primarily offered dedicated point-to-point data circuits, began offering Virtual Private Network (VPN) services with comparable quality of service but at a much lower cost. By switching traffic to balance utilization as they saw fit, they were able to utilize their overall network bandwidth more effectively. The cloud symbol was used to denote the demarcation point between that which was the responsibility of the provider, and that which was the responsibility of the user. Cloud computing extends this boundary to cover servers as well as the network infrastructure. The first scholarly use of the term “cloud computing” was in a 1997 lecture by Ramnath Chellappa.

After the dot-com bubble, Amazon played a key role in the development of cloud computing by modernizing their data centers, which, like most computer networks, were using as little as 10% of their capacity at any one time, just to leave room for occasional spikes. Having found that the new cloud architecture resulted in significant internal efficiency improvements whereby small, fast-moving "two-pizza teams" could add new features faster and more easily, Amazon initiated a new product development effort to provide cloud computing to external customers, and launched Amazon Web Service (AWS) on a utility computing basis in 2006. The first exposure of the term Cloud Computing to public media is by GoogleEx CEO Eric Schmidt at SES San Jose 2006. It was reported in 2011 that Amazon has thousands of corporate customers, from large ones like Pfizer and Netflix to start-ups, Amongst them also include many corporations that live on Amazon's web services, including Foursquare, a location-based social networking site; Quora, a question-and-answer service; Reddit, a site for news-sharing and BigDoor, a maker of game tools for Web publishers.

In 2007, Google, IBM and a number of universities embarked on a large-scale cloud computing research project. In early 2008, Eucalyptus became the first open-source, AWS API-compatible platform for deploying private clouds. In early 2008, OpenNebula, enhanced in the RESERVOIR European Commission-funded project, became the first open-source software for deploying private and hybrid clouds, and for the federation of clouds. In the same year, efforts were focused on providing QoS guarantees (as required by real-time interactive applications) to cloud-based infrastructures, in the framework of the IRMOS European Commission-funded project. By mid-2008, Gartner saw an opportunity for cloud computing "to shape the relationship among consumers of IT services, those who use IT services and those who sell them" and observed that "rganisations are switching from company-owned hardware and software assets to per-use service-based models" so that the "projected shift to cloud computing will result in dramatic growth in IT products in some areas and significant reductions in other areas.

Cloud computing

Cloud computing refers to the provision of computational resources on demand via a computer network. Users or clients can submit a task, such as word processing, to the service provider, such as Google, without actually possessing the software or hardware. The consumer's computer may contain very little software or data (perhaps a minimal operating system and web browser only), serving as little more than a display terminal connected to the Internet. Since the cloud is the underlying delivery mechanism, cloud based applications and services may support any type of software application or service in use today.

In the past, both data and software had to be stored and processed on or near the computer. The development of Local Area Networks allowed for a system in which multiple CPUs and storage devices may be organized to increase the performance of the entire system. In an extension to that concept, cloud computing fundamentally allows for a functional separation between the resources used and the user's computer, usually residing outside the local network, for example, in an remote datacenter. Consumers now routinely use data intensive applications driven by cloud technology which were previously unavailable due to cost and deployment complexity. In many companies employees and company departments are bringing a flood of consumer technology into the workplace and this raises legal compliance and security concerns for the corporation.

A common shorthand for a provided cloud computing service (or even an aggregation of all existing cloud services) is "The Cloud. An analogy to explain cloud computing is that of public utilities such as electricity, gas, and water. Just as centralized and standardized utilities frees individuals from the difficulties of generating electricity or pumping water, all of the development and maintenance tasks involved in providing the software service are performed by the service provider, giving rise to the term "software as a service". This reduces the cost to individuals, and companies. What is important to the individual user is that they 'simply work'.

The principle behind the cloud is that any computer connected to the Internet is connected to the same pool of computing power, applications, and files. Users can store and access personal files such as music, pictures, videos, and bookmarks or play games or do word processing on a remote server rather than physically carrying around a storage medium such as a DVD or thumb drive. Even those who use web-based email such as Gmail, Hotmail, Yahoo, a company owned email, or even an e-mail client program such as Outlook, Evolution, Mozilla Thunderbird or Entourage are making use of cloud email servers. Hence, desktop applications which connect to cloud email can also be considered cloud applications.

Private Cloud computing

Douglas Parkhill first described the concept of a "private computer utility" in his 1966 book The Challenge of the Computer Utility. The idea was based upon direct comparison with other industries (e.g. the electricity industry) and the extensive use of hybrid supply models to balance and mitigate risks.

"Private cloud" and "internal cloud" have been described as neologisms, but the concepts themselves pre-date the term cloud by 40 years. Even within modern utility industries, hybrid models still exist despite the formation of reasonably well-functioning markets and the ability to combine multiple providers.

Some vendors have used the terms to describe offerings that emulate cloud computing on private networks. These (typically virtualization automation) products offer the ability to host applications or virtual machines in a company's own set of hosts. These provide the benefits of utility computing – shared hardware costs, the ability to recover from failure, and the ability to scale up or down depending upon demand.

Private clouds have attracted criticism because users "still have to buy, build, and manage them" and thus do not benefit from lower up-front capital costs and less hands-on management, essentially "lacking the economic model that makes cloud computing such an intriguing concept.Enterprise IT organizations use their own private cloud(s) for mission critical and other operational systems to protect critical infrastructures. Therefore, for all intents and purposes, "private clouds" are not an implementation of cloud computing at all, but are in fact an implementation of a technology subset: the basic concept of virtualized computing.

Cloud computing engineering

Cloud engineering is the application of a systematic, disciplined, quantifiable, and interdisciplinary approach to the ideation, conceptualization, development, operation, and maintenance of cloud computing, as well as the study and applied research of the approach, i.e., the application of engineering to cloud. It is a maturing and evolving discipline to facilitate the adoption, strategization, operationalization, industrialization, standardization, productization, commoditization, and governance of cloud solutions, leading towards a cloud ecosystem. Cloud engineering is also known as cloud service engineering.

Cloud storage

Cloud storage is a model of networked computer data storage where data is stored on multiple virtual servers, generally hosted by third parties, rather than being hosted on dedicated servers. Hosting companies operate large data centers; and people who require their data to be hosted buy or lease storage capacity from them and use it for their storage needs. The data center operators, in the background, virtualize the resources according to the requirements of the customer and expose them as virtual servers, which the customers can themselves manage. Physically, the resource may span across multiple servers.

Privacy in Cloud computing

Cloud model has been criticized by privacy advocates for the greater ease in which the companies hosting the cloud services control, and thus, can monitor at will, lawfully or unlawfully, the communication and data stored between the user and the host company. Instances such as the secret NSA program, working with AT&T, and Verizon, which recorded over 10 million phone calls between American citizens, causes uncertainty among privacy advocates, and the greater powers it gives to telecommunication companies to monitor user activity.While there have been efforts (such as US-EU Safe Harbor) to "harmonize" the legal environment, providers such as Amazon still cater to major markets (typically the United States and the European Union) by deploying local infrastructure and allowing customers to select "availability zones.

In order to obtain compliance with regulations including FISMA, HIPAA and SOX in the United States, the Data Protection Directive in the EU and the credit card industry's PCI DSS, users may have to adopt community or hybrid deployment modes which are typically more expensive and may offer restricted benefits. This is how Google is able to "manage and meet additional government policy requirements beyond FISMA" and Rackspace Cloud are able to claim PCI compliance. Customers in the EU contracting with cloud providers established outside the EU/EEA have to adhere to the EU regulations on export of personal data.

Many providers also obtain SAS 70 Type II certification (e.g. Amazon, Salesforce.com, Google and Microsoft), but this has been criticised on the grounds that the hand-picked set of goals and standards determined by the auditor and the auditee are often not disclosed and can vary widely. Providers typically make this information available on request, under non-disclosure agreement.

Legality of Cloud computing

In mid March 2007, Dell applied to trademark the term "cloud computing" (U.S. Trademark 77,139,082) in the United States. The "Notice of Allowance" the company received in July 2008 was canceled in August, resulting in a formal rejection of the trademark application less than a week later. Since 2007, the number of trademark filings covering cloud computing brands, goods and services has increased at an almost exponential rate. As companies sought to better position themselves for cloud computing branding and marketing efforts, cloud computing trademark filings increased by 483% between 2008 and 2009. In 2009, 116 cloud computing trademarks were filed, and trademark analysts predict that over 500 such marks could be filed during 2010.

Other legal cases may shape the use of cloud computing by the public sector. On October 29, 2010, Google filed a lawsuit against the U.S. Department of Interior, which opened up a bid for software that required that bidders use Microsoft's Business Productivity Online Suite. Google sued, calling the requirement "unduly restrictive of competition. Scholars have pointed out that, beginning in 2005, the prevalence of open standards and open source may have an impact on the way that public entities choose to select vendors

Cloud computing security

Relative security of cloud computing services is a contentious issue which may be delaying its adoption. Issues barring the adoption of cloud computing are due in large part to the private and public sectors unease surrounding the external management of security based services. It is the very nature of cloud computing based services, private or public, that promote external management of provided services. This delivers great incentive amongst cloud computing service providers in producing a priority in building and maintaining strong management of secure services.

Organizations have been formed in order to provide standards for a better future in cloud computing services. One organization in particular, the Cloud Security Alliance is a non-profit organization formed to promote the use of best practices for providing security assurance within cloud computing.

Availability and performance

In addition to concerns about security, businesses are also worried about acceptable levels of availability and performance of applications hosted in the cloud.

There are also concerns about a cloud provider shutting down for financial or legal reasons, which has happened in a number of cases.

Sustainability and siting

Although cloud computing is often assumed to be a form of "green computing", there is as of yet no published study to substantiate this assumption. Siting the servers affects the environmental effects of cloud computing. In areas where climate favors natural cooling and renewable electricity is readily available, the environmental effects will be more moderate. Thus countries with favorable conditions, such as Finland, Sweden and Switzerland, are trying to attract cloud computing data centers.

SmartBay, marine research infrastructure of sensors and computational technology, is being developed using cloud computing, an emerging approach to shared infrastructure in which large pools of systems are linked together to provide IT services.

Cloud computing in research

Number of universities, vendors and government organizations are investing in research around the topic of cloud computing. Academic institutions include University of Melbourne (Australia), Georgia Tech, Yale, Wayne State, Virginia Tech, University of Wisconsin–Madison, Carnegie Mellon, MIT, Indiana University, University of Massachusetts, University of Maryland, IIT Bombay, North Carolina State University, Purdue University, University of California, University of Washington, University of Virginia, University of Utah, University of Minnesota, among others.

Joint government, academic and vendor collaborative research projects include the IBM/Google Academic Cloud Computing Initiative (ACCI). In October 2007 IBM and Google announced the multi- university project designed to enhance students' technical knowledge to address the challenges of cloud computing. In April 2009, the National Science Foundation joined the ACCI and awarded approximately million in grants to 14 academic institutions.

In July 2008, HP, Intel Corporation and Yahoo! announced the creation of a global, multi-data center, open source test bed, called Open Cirrus, designed to encourage research into all aspects of cloud computing, service and data center management. Open Cirrus partners include the NSF, the University of Illinois (UIUC), Karlsruhe Institute of Technology, the Infocomm Development Authority (IDA) of Singapore, the Electronics and Telecommunications Research Institute (ETRI) in Korea, the Malaysian Institute for Microelectronic Systems(MIMOS), and the Institute for System Programming at the Russian Academy of Sciences (ISPRAS). In Sept. 2010, more researchers joined the HP/Intel/Yahoo Open Cirrus project for cloud computing research. The new researchers are China Mobile Research Institute (CMRI), Spain's Supercomputing Center of Galicia (CESGA by its Spanish acronym), Georgia Tech's Center for Experimental Research in Computer Systems (CERCS) and China Telecom.

In July 2010, HP Labs India announced a new cloud-based technology designed to simplify taking content and making it mobile-enabled, even from low-end devices. Called SiteonMobile, the new technology is designed for emerging markets where people are more likely to access the internet via mobile phones rather than computers. In November 2010, HP formally opened its Government Cloud Theatre, located at the HP Labs site in Bristol, England. The demonstration facility highlights high-security, highly flexible cloud computing based on intellectual property developed at HP Labs. The aim of the facility is to lessen fears about the security of the cloud. HP Labs Bristol is HP’s second-largest central research location and currently is responsible for researching cloud computing and security.

The IEEE Technical Committee on Services Computing in IEEE Computer Society sponsors the IEEE International Conference on Cloud Computing (CLOUD). CLOUD 2010 was held on July 5–10, 2010 in Miami, Florida

On March 23, 2011, Google, Microsoft, HP, Yahoo, Verizon, Deutsche Telekom and 17 other companies formed a nonprofit organization called Open Networking Foundation, focused on providing support for a new cloud initiative called Software-Defined Networking. The initiative is meant to speed innovation through simple software changes in telecommunications networks, wireless networks, data centers and other networking areas.